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Advertising In Boston: 3 Steps For Choosing The Best Radio Stations

Jan 27, 2020 6:38:38 AM / by Larry Julius

There are many ways for New England small business owners to advertise. Options include newspapers, magazines, television, social media, and streaming media.

But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Boston radio.

"Advertising on Boston radio really helped to push our company into profitability for the first time. It was the tipping point for us," says Chad Langley, CEO of Teststripz

Teststripz was founded in 2011 by Chad. The company operates an online marketplace where people who suffer from diabetes can purchase low-cost supplies from others who have an oversupply. This includes test strips and meters.

"If we hadn't started advertising on the radio when we did," adds Chad's brother Chris the company's CTO, "we would probably be out of business right now.

So, how can a New England small business owner choose the best Boston radio stations to advertise on?

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Topics reach, radio advertising, small business owner, small business, branding, frequency, advice, targeting, promotion

Advertising Options For Boston Small Business Owners

Dec 30, 2019 9:07:00 AM / by Larry Julius

Advertising is critical to the success of every New England small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Boston radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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Topics best way to advertise, newspaper advertising, reach, radio advertising, advertising reach, consumer spending, small business owner, small business marketing, online advertising, social media advertising, television advertising, digital advertising, small business advertising

How Newspaper Advertising In Boston Compares To Local Radio

Nov 3, 2019 11:16:03 AM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among New England consumers.

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Topics boston radio, best way to advertise, newspaper advertising, boston herald, boston newspaper, boston globe, reach

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