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In-Car Listening Drives Boston Radio To The Top

Mar 13, 2023 4:15:21 PM / by Larry Julius

Boston radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 3,333,841 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Boston TV, cable, streaming video, streaming audio, social media, or newspapers.

Advertising On Boston Radio 2022 Nielsen

AM/FM radio's dominance among local consumers is driven, in large part, by the 3.3 million Boston area adults who take to the road in their car or truck every week, according to Neilsen.

New call-to-actionIn fact, says Nielsen, 69% of all radio listening among Boston adults happens outside the home, primarily in one of the Boston area's 4.6 million registered vehicles.

Advertise In Boston In-Car Radio Listening

Once in the car, Boston radio stations become the primary audio source despite the abundance of in-dash listening options.

According to a recent study by Edison Research, nearly 75% of consumers listened to AM/FM radio in their cars during the past 30 days.  This is significantly more drivers than listened to their own digital music, podcasts, online audio, CDs, or satellite radio.

Advertising In Boston In-Car Listening 2023

Although consumers utilize a variety of audio sources while in the car, drivers spend 75% of their time listening to local AM/FM radio, especially among advertising support media.  Podcasts rank a distant number two with a 15% share.

Advertise In Boston In Car Listening 2023

The dominant reach of Boston radio among local consumers makes the medium a logical choice for advertisers looking to market their goods and services.  More than 20 return-on-investment studies conducted by Nielsen over the past few years find that radio's reach and mobility can generate, on average, $13,000 in sales for every $1000 spent on commercials.  AdAge, a trade publication for the advertising industry, refers to  radio advertising's dramatic ROI as "evey-popping."

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Topics: best way to advertise, reach, advertising reach, in-car audio, share of ear, streaming media, car radio, AM/FM Radio, audio streaming

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