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Advertising Options For Boston Small Business Owners

Dec 30, 2019 9:07:00 AM / by Larry Julius

Advertise in Boston Media ReachAdvertising is critical to the success of every New England small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Boston radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

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The charts below reveal how the different advertising options available to a New England business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.

Reach By Age:

Advertise In Boston Age Groups

Reach By Income:

Advertising In Boston Household Income

Reach By Education:

Advertise In Boston Education Achievement

Reach By Employment Status:Advertise In Boston: Employment


Reach By Number Of Children At Home:

Advertising In Boston Parents

Reach By Ethnicity:

Advertising In Boston Black and Hispanic Consumers

Reach By Political Party Affiliation:

Advertise In Boston Political Advertising

Reach By Planned Household Purchases:

Advertise In Boston Product Category

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a Boston area media organization will be able to provide access to considerably more information.

More Advertising Advice For New England Small Business Owners

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Topics: best way to advertise, newspaper advertising, reach, radio advertising, advertising reach, consumer spending, small business owner, small business marketing, online advertising, social media advertising, television advertising, digital advertising, small business advertising

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