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Boston Area Bank Creates 'Awareness & Consideration' With Advertising

Dec 5, 2019 7:11:00 AM / by Larry Julius

"We want to have a dominating presence in the area where people know us and love us," says Jim Nelson, Senior Vice President & Chief Marketing Officer of Salem Five. "Advertising on Boston radio helps us do that."

Salem Five is a mutual community bank based in Salem, MA. It serves both retail and commercial customers online and from 36 branches across Middlesex and Essex Counties.

"As a mutual bank, we are owned by our customers. That's how it has been since 1855 when we opened as Salem Five Cents Saving Bank," says Mr. Nelson. "We were called that because our first depositors were kids who could open up an account with a nickel."

Finding new depositors is essential for the long term success of the bank. "We need to continue to grow to be able to serve our customers better," says Mr. Nelson.

"Deposit gathering is about building brand, which we accomplish in part, with advertising. For the past ten years, radio has commanded the largest share of our advertising budget."

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Topics best way to advertise, newspaper advertising, radio advertising, television advertising, advertise in boston, small business, bank, credit union

Why Fitness Clubs & Gyms In New England Must Advertise Now

Nov 25, 2019 6:04:00 AM / by Larry Julius

Almost 989,000 adult consumers in the great Boston area belong to a fitness club. These memberships bring in close to $1.8 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in New England. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $196-million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Boston radio. Here's why.

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Topics best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, social media advertising, advertise in boston, small business, facebook advertising, health clubs, pandora, fitness clubs, gyms, spotify

Small Business Advertising: A New England Lumber Yard Builds Its Brand

Nov 21, 2019 7:44:00 AM / by Larry Julius

There are 4,800 new, single-family homes built in the greater Boston area each year, according to the National Association of Home Builders. Since 1934, National Lumber has been supplying local builders with the materials necessary to sustain that level of construction.

"We are now the largest independent lumber business in New England," says Steven Kaitz, who is the company's Co-CEO along with his sister Margie Kaitz Seligman.

"Advertising has been part of our continued growth over the past 25 plus years," says Mr. Kaitz. "Advertising on Boston radio is, by far, the largest part of what we do. It allows us to reach both builders and homeowners."

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Topics co-op advertising, best way to advertise, cooperative advertising, radio advertising, roi, advertise in boston, advertise in new england, lumber, branding, construction

Social Media Advertising In Boston vs. Local Radio

Nov 10, 2019 6:27:04 PM / by Larry Julius

The first radio stations in New England went on-the-air in 1921.  Eighty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Boston  area small business owners began to experiment with advertising.

By every key advertising metric, though, Boston radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics best way to advertise, radio advertising, small business marketing, social media advertising, advertise in boston, advertise in new england, small business, facebook advertising, instagram advertising

Do Millennials Listen To Boston Radio?

Nov 8, 2019 2:08:05 PM / by Larry Julius

It's time to set some misguided New England small business owners straight: When we say everybody listens to Boston radio stations, we mean everybody.  Generations X, Y, and Z. Also, Boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the greater Boston area, 1.2 million millennials make-up 30% of the adult population and will deliver $30.2 billion to local cash registers.

But here's the thing about millennials that many New England small business owners get wrong: millennials listen to the radio.  Almost all of them. 89.4% of them, to be exact.

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Topics boston radio, best way to advertise, consumer spending, millennials, social media advertising, television advertising, advertise in boston, how to advertise, advertise in new england

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