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Advertise In Boston: Top 5 Articles From 2021

Nov 29, 2021 9:55:37 AM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Boston consumers are on track to spend $72-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Boston area business owners are expected to spend $3.2 billion to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Boston business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInBoston.com.  

Here are the top five most-read articles on the site in 2021:

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Topics radio advertising, advertising reach, advertise to women, online advertising, social media advertising, television advertising, how to advertise, advertise in new england, effective advertising, digital advertising, advertise on radio, small business advertising, recruitment advertising, advertising on a budget, advertising on radio, advertise on boston radio, advertising options, business-to-business advertising, internet advertising, advertising roi

Small Business Advertising: A New England Lumber Yard Builds Its Brand

Nov 21, 2019 7:44:00 AM / by Larry Julius

There are 4,800 new, single-family homes built in the greater Boston area each year, according to the National Association of Home Builders. Since 1934, National Lumber has been supplying local builders with the materials necessary to sustain that level of construction.

"We are now the largest independent lumber business in New England," says Steven Kaitz, who is the company's Co-CEO along with his sister Margie Kaitz Seligman.

"Advertising has been part of our continued growth over the past 25 plus years," says Mr. Kaitz. "Advertising on Boston radio is, by far, the largest part of what we do. It allows us to reach both builders and homeowners."

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Topics co-op advertising, best way to advertise, cooperative advertising, radio advertising, roi, advertise in boston, advertise in new england, lumber, branding, construction

Social Media Advertising In Boston vs. Local Radio

Nov 10, 2019 6:27:04 PM / by Larry Julius

The first radio stations in New England went on-the-air in 1921.  Eighty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Boston  area small business owners began to experiment with advertising.

By every key advertising metric, though, Boston radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics best way to advertise, radio advertising, small business marketing, social media advertising, advertise in boston, advertise in new england, small business, facebook advertising, instagram advertising

Do Millennials Listen To Boston Radio?

Nov 8, 2019 2:08:05 PM / by Larry Julius

It's time to set some misguided New England small business owners straight: When we say everybody listens to Boston radio stations, we mean everybody.  Generations X, Y, and Z. Also, Boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the greater Boston area, 1.2 million millennials make-up 30% of the adult population and will deliver $30.2 billion to local cash registers.

But here's the thing about millennials that many New England small business owners get wrong: millennials listen to the radio.  Almost all of them. 89.4% of them, to be exact.

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Topics boston radio, best way to advertise, consumer spending, millennials, social media advertising, television advertising, advertise in boston, how to advertise, advertise in new england

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