In all, says NADA, there are 381 new-car dealerships in Massachusetts. Despite the pandemic, these dealers, including those in the Boston area, sold $20.1 billion worth of new vehicles.
Through June of this year, these same dealers have already rung up $12.5 billion in new car sales.
When it comes to buying new vehicles, Boston consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas. Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.
There is one purchase criterion, however, that most Boston car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.
According to new findings by Edison Research, 89% of car buyers in the U.S. want AM/FM radio to be standard in every vehicle. This study was released as part of the WorldDAB Summit.
The study also reveals:
- Over 80% of consumers are less likely to buy or lease a new car without a built-in radio tuner.
- 91% of buyers want access to in-car radio to remain free
- The most desired radio features among car buyers include voice control and content information
Radio ubiquity in cars is what drives radio's dominant reach among adult consumers in Boston.
Every week, according to Nielsen, significantly more adults tune-in to a Boston radio station than are reached by any other medium including local TV, social media, and local cable.
Car radios came to Boston in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos,
The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.
Today, more than 3,000,000 car radios fill the ears of area drivers with music, news, sports, and information. And if Boston consumers have their way, every new car that comes of the assembly will continue to have an AM/FM radio installed in the dash.
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