It's time to set some misguided New England small business owners straight: When we say everybody listens to Boston radio stations, we mean everybody. Generations X, Y, and Z. Also, Boomers, and, yes, the millennial generation.
You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001). This means 18-34 year olds.
In the greater Boston area, 1.2 million millennials make-up 30% of the adult population and will deliver $30.2 billion to local cash registers.
But here's the thing about millennials that many New England small business owners get wrong: millennials listen to the radio. Almost all of them. 89.4% of them, to be exact.