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How To Bring Employees Back To Your Boston Small Business

May 8, 2020 12:57:44 PM / by Larry Julius

In January, Boston small business owners were in a panic. The unemployment rate was at a record low 2.6%, and there were not enough workers to fill their open jobs. 

As of today, though, Massachusetts is reporting that one-in-four of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Boston area small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, Boston small business owners are under pressure to fill open jobs. Advertising on Boston radio is a potent way to attract and hire the needed employees.

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Topics best way to advertise, radio advertising, small business owner, small business, job boards, recruitment advertising, employment advertising, help wanted

Employment Advertising: Reach 94% Of Qualified Candidates In Boston

Jan 7, 2020 3:36:30 PM / by Larry Julius

New England area small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Boston area appears to be the root cause of local hiring woes. The metro area jobless rate stands at 2.1%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Boston radio.

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Topics best way to advertise, radio advertising, small business owner, online advertising, social media advertising, television advertising, small business, digital advertising, job boards, recruitment advertising, employment advertising

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