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Employment Advertising: Reach 94% Of Qualified Candidates In Boston

Jan 7, 2020 3:36:30 PM / by Larry Julius

Recruitment Advertising Advice For BostonNew England area small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Boston area appears to be the root cause of local hiring woes. The metro area jobless rate stands at 2.1%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Boston radio.

According to the Society For Human Resource Management, passive job seekers are "individuals who are currently employed and not actively looking for a new job, but who may be open to a good career opportunity if one came along."

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The SHRM website goes on to explain that "many employers target passive job seekers because they are looking for candidates who have positive employment records and who are satisfied with and successful in their work. Employers often target passive job seekers because of the lack of qualified job candidates to fill critical roles. Locating, wooing, and successfully luring passive job seekers are critical for organizations to remain competitive in a tight labor market.

Boston radio reaches 93.7% of all passive job seekers every week. This is significantly more than are reached by online job sites, local TV, newspaper, and social media.

Employment Advertising  In Boston and New England

Boston radio is the dominant source of media among passive job candidates of all ages, including millennials.

Recruitment Advertising in Boston Age Groups

Finally, regardless of the type of position a New England small business is trying to fill, radio reaches the best passive candidates for the job.

Employment Advertising in Boston Job Categories

More Advice For Boston Area Small Business Owners

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Topics: best way to advertise, radio advertising, small business owner, online advertising, social media advertising, television advertising, small business, digital advertising, job boards, recruitment advertising, employment advertising

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