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Advertise In Boston: Reaching Millennial Parents

Feb 18, 2020 7:41:00 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 50% of all Boston area parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 910,018 children under the age of 18 living in the Boston area. That makes the local millennial-parenting economy worth upwards of $212 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For New England small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Boston radio is the best way to reach this audience.

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Topics best way to advertise, newspaper advertising, radio advertising, small business owner, online advertising, millennials, social media advertising, television advertising, small business, facebook advertising, working mothers, mothers, pandora, spotify, digital advertising, parents, children

Why Used Car Dealers In Boston Should Advertise Now

Feb 13, 2020 5:02:03 PM / by Larry Julius

March is the biggest single month for used car sales in the Boston area. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $189 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $525 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in New England

Although most Boston area used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 650,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.9 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Boston radio.

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Topics best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, facebook advertising, pandora, spotify, digital advertising, used cars, automotive, used trucks, used vehicles

Advertising In Boston: Reach Mother's Day Shoppers

Feb 7, 2020 7:48:00 AM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when New England small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Boston area consumers spent more than $396-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Boston radio is the best choice.

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Topics newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, facebook advertising, pandora, spotify, digital advertising, restaurant marketing, restaurant advertising, mother's day

Advertise In Boston: Reaching Valentine's Day Shoppers

Dec 19, 2019 7:05:00 AM / by Larry Julius

For New England small business owners who depend on Valentine's Day to spike first-quarter sales, this year could prove to be a battle as the decline in celebrants is expected to continue.

Based on estimates from the National Retail Federation, 2.4 million Boston area consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.

There is good news, however, for local business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $388-million. This is 28% higher than a decade ago.

So, how does a New England retailer or restaurant win the battle for the hearts and wallets of romantic consumers?  Advertising is a necessary weapon to win this war.

No weapon is as potent as advertising on Boston radio.

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Topics best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, social media advertising, television advertising, small business, facebook advertising, pandora, spotify, valentine's day

Why Tax Professionals In New England  Need To Advertise Now

Dec 16, 2019 9:19:00 AM / by Larry Julius

By April 15th next year, 1.9 million residents in the Boston area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, New England small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 916,000 local consumers will spend $176,000,000 with tax professionals. But, based on the average cost of services, more than $202,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, local tax preparers will need to advertise the valuable benefits of using a professional.

The best advertising option for tax professionals is on Boston radio stations. Here's why:

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Topics newspaper advertising, radio advertising, consumer spending, small business owner, social media advertising, television advertising, small business, facebook advertising, pandora, spotify, tax preparation, financial professionals

Political Advertising In Boston: Best Way To Reach Likely Voters

Nov 27, 2019 6:44:35 AM / by Larry Julius

Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Boston area, the most potent way to reach voters is on local radio.

The Boston area includes the counties of Essex MA; Middlesex, MA; Norfolk, MA; Plymouth, MA; Suffolk, MA; plus portions of Worcester, MA; and Hillsborough, NH.

Last week, for instance, 90.6% of all registered voters in these counties tuned-in to a Boston radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media sites like Facebook and Instagram.

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Topics boston radio, best way to advertise, newspaper advertising, social media advertising, facebook advertising, pandora, spotify, political advertising, issue advertising

Why Fitness Clubs & Gyms In New England Must Advertise Now

Nov 25, 2019 6:04:00 AM / by Larry Julius

Almost 989,000 adult consumers in the great Boston area belong to a fitness club. These memberships bring in close to $1.8 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in New England. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $196-million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Boston radio. Here's why.

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Topics best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, social media advertising, advertise in boston, small business, facebook advertising, health clubs, pandora, fitness clubs, gyms, spotify

Social Media Advertising In Boston vs. Local Radio

Nov 10, 2019 6:27:04 PM / by Larry Julius

The first radio stations in New England went on-the-air in 1921.  Eighty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Boston  area small business owners began to experiment with advertising.

By every key advertising metric, though, Boston radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics best way to advertise, radio advertising, small business marketing, social media advertising, advertise in boston, advertise in new england, small business, facebook advertising, instagram advertising

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