March is the biggest single month for used car sales in the Boston area. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $189 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $525 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in New England

Although most Boston area used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 650,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $1.9 billion used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Boston radio.

As Valentine's Day sales begin to dwindle, that's when New England small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Boston area consumers spent more than $396-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Boston radio is the best choice.

For New England small business owners who depend on Valentine's Day to spike first-quarter sales, this year could prove to be a battle as the decline in celebrants is expected to continue.

Based on estimates from the National Retail Federation, 2.4 million Boston area consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.

There is good news, however, for local business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $388-million. This is 28% higher than a decade ago.

So, how does a New England retailer or restaurant win the battle for the hearts and wallets of romantic consumers?  Advertising is a necessary weapon to win this war.

No weapon is as potent as advertising on Boston radio.

By April 15th next year, 1.9 million residents in the Boston area will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, New England small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 916,000 local consumers will spend $176,000,000 with tax professionals. But, based on the average cost of services, more than $202,000,000 will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, local tax preparers will need to advertise the valuable benefits of using a professional.

The best advertising option for tax professionals is on Boston radio stations. Here's why:

Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Boston area, the most potent way to reach voters is on local radio.

The Boston area includes the counties of Essex MA; Middlesex, MA; Norfolk, MA; Plymouth, MA; Suffolk, MA; plus portions of Worcester, MA; and Hillsborough, NH.

Last week, for instance, 90.6% of all registered voters in these counties tuned-in to a Boston radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media sites like Facebook and Instagram.

Almost 989,000 adult consumers in the great Boston area belong to a fitness club. These memberships bring in close to $1.8 billion in sales to local gym owners.

January is critical for the small business owners that operate gyms in New England. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $196-million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Boston radio. Here's why.

The first radio stations in New England went on-the-air in 1921.  Eighty-four years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, Snapchat, Pinterest, LinkedIn, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Boston  area small business owners began to experiment with advertising.

By every key advertising metric, though, Boston radio remains the best choice for a small business to market their goods and services. Here's why.