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Boston Radio Is The #1 Advertising-Supported Medium

Jul 6, 2022 11:58:18 AM / by Larry Julius

Local business owners have been advertising on Boston radio since WBZ first signed-on in 1921.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 3.4 million adults listen to a Boston radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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