Advertising In Boston: How To Reach Moms

Jan 17, 2020 5:11:54 PM / by Larry Julius

Advertising to Boston MothersAdvertising on Boston radio stations is the best way for small business owners to reach the lucrative mother-market in New England. 

Boston area consumers will spend $110.9 billion over the next 12 months. Forbes magazine reports that its these moms who control 85% of all household purchases. Locally,  there are more than 691,000 mothers with children under the age of 18 at home.

New England small business owners need to pay special attention to these mothers and their wallets. Here's why:

  • 45,956 moms are planning to buy a new house this year
  • 56,942 moms are planning to go back to school this year
  • 72,691 moms will buy a smartphone this year
  • 79,617 moms will hire a plumber this year
  • 80,232 moms are planning to purchase a car this year
  • 81,770 will use a financial planner this year
  • 85,744 moms will buy furniture or mattresses this year
  • 168,261 will use a tax preparation service this year
  • 186,926 moms are planning a major home improvement this year
  • 582,488 moms will buy a restaurant meal this month

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There are three things these moms have in common. They are women. They have kids at home And, almost every single one of them, 95.6%  to be exact, listens to Boston radio stations every week.  This is a significantly higher percentage than tune-in to local TV; reach local newspapers; or log-on to Pandora or Spotify.

Advertise In Boston Reaching Mothers

All moms are valuable, of course, but it's the working mothers in the Boston area who have the most money to spend at local businesses.

Advertise In Boston Working In Mothers

Advertising on Boston radio stations is, clearly, the best way for local business owners to reach working moms.  Almost 97% percent of all employed mothers tune-in each week.

Advertising In Boston Working Mothers

A recent study by Nielsen that reach is the second most important component of an advertising campaign for driving sales.  It's second only to the creative elements.

To reach both working and stay at home mothers, no other medium comes close to advertising on Boston radio stations.

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Topics: best way to advertise, newspaper advertising, radio advertising, small business owner, online advertising, social media advertising, television advertising, small business, working mothers, digital advertising, advertise to mothers, market to parents

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