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What Is The Best Way To Reach Boston's 4 Million Consumers?

Aug 17, 2020 10:05:32 AM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Boston radio is still the best way to reach local consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

Advertise In Boston Time Spent With Media

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

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Of all advertising-supported media available to local business owners, Boston radio reaches significantly more consumers every week.

Advertise In Boston Media Reach 2020

The number of consumers reached is critical to the success of an advertising campaign.New call-to-action

According to a Nielsen study, after the actual content of the commercial message itself, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or even context. Boston radio provides local business owners with the biggest reach among consumers.

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Radio's enormous reach among consumers contributes to the medium's strong return-on-investment (ROI) among advertisers.

Over the past few years, Nielsen has conducted more than 20 studies to determine what type of ROI a business owner can expect from radio advertising.  Although the results varied by industry, the average company generated $100 in sales for every $10 invested.

The chart below shows the range of returns from each study.

Advertising On Boston Radio Return On Investment

AdAge, a trade magazine for advertising professionals, calls these types of return "eye-popping".  The magazine goes on to say radio's ROI is superior to commercials on TV, online, and social media.

Boston radio's dominant reach among area consumers and its ability to deliver to a superior returns-on-investment makes the medium the best advertising choice for local business owners.

More Advertising Advice For Boston Small Business Owners

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Topics: retail, best way to advertise, reach, radio advertising, advertising reach, small business owner, small business marketing, small business, effective advertising, advertise on radio, small business advertising, reach & frequency, retail sales, retailer, retail store

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