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Boston Small Business Owners Ask: How Do Consumers Spend Their Money?

Feb 10, 2020 8:50:00 AM / by Larry Julius

Boston area consumers are expected to spend $100.9 billion at retail this year, according to Nielsen. This means that every household, on average, will be dishing out over $51,000.

To capture a larger share of these dollars, New England small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics store traffic, retail, best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, pandora, spotify, digital advertising

Advertise In Boston: Reaching Furniture Shoppers

Jan 20, 2020 6:32:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for New England furniture stores.

In 2019, local consumers in the Boston area spent $2.1 billion on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a New England small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics retail, best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, digital advertising, furniture, mattresses, home decor

Where Will Boston Consumers Do Their Holiday Shopping This Year?

Nov 4, 2019 7:38:17 AM / by Larry Julius

New England shoppers are expected to spend $11 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Boston radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics boston radio, retail, best way to advertise, consumer spending, small business owner, small business marketing, walmart, holiday shopping, amazon, best buy, target stores

New England Small Business Can Advertise For Free On Boston Radio

Nov 3, 2019 10:07:18 AM / by Larry Julius

It is not a gimmick. Many New England business owners qualify for free local advertising on Boston radio. They pay nothing. Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow,  small business owners must prioritize spending.

When that happens, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Boston radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock.

Many times advertising doesn’t make a list at all.

Some New England business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

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Topics co-op advertising, store traffic, boston radio, retail, best way to advertise, cooperative advertising, advertise free

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