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Advertise On Boston Radio: AM/FM Still Top Choice In Cars

Mar 17, 2022 9:20:22 AM / by Larry Julius

Radio Advertising In Boston: CommutingThere are about 3,000,000 registered passenger vehicles in the Boston area. Some are cars. Some are trucks. Some are Hondas. Some are Fords. Some are Teslas. Some have four doors. Some have two. Some go fast. Some go slow. Some guzzle gas. Some sip. Some are red. Some are blue.

The one thing that almost every car and truck in the Boston area have in common, though, is the AM/FM radio smack-dab in the middle of the dashboard.

The first car radio went on sale in 1930. It was an invention of the Galvin Manufacturing Company. The company named the radio 'Motorola,' and its cost was $130, around $2000 in today's dollars. By 1935, more than three million car radios had been installed.

Today, AM/FM radio is part of every car and truck on Boston area roads. In addition to the radio, many of these vehicles also provide drivers with other audio options, including a CD player, Sirius/XM, Pandora, Spotify, podcasts, and easy access to personal MP3 collections.

It is fair, then, for small business owners who depend on Boston radio to advertise their goods and services to ask: with all the audio options on today's dashboards, is anyone listening to local AM/FM radio in the car anymore?

New call-to-actionEvery week, according to Nielsen, 3.3 million adults listen to Boston radio stations. This is more consumers than are reached by social media local TV, local cable, local newspapers, streaming audio, and streaming video.

Advertise In Boston Media Options 2021

Nearly 66% of the listening to Boston radio, says Nielsen, occurs away-from-home, which predominantly means while in the car.

Advertise In Boston: In-Car Audio 2022

Despite all the ad-supported audio options available while in the car, well over 80% of the listening time is spent with AM/FM radio, regardless of the driver's age.

Advertise In Boston In-Car Listening 2022

For almost a century, in-car listening has been essential to the success of local advertising campaigns placed on local radio. Despite the abundance of audio options now available to most drivers, Boston radio still dominates the dashboard.

More Advertising Advice For Boston Small Business Owners

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Topics: best way to advertise, radio advertising, pandora, spotify, streaming audio, automotive, in-car audio, sirius/xm, podcasts, share of ear, podcasting, car radio

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