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Boston New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 9:19:00 AM / by Larry Julius

In 2020, there were 217,348 new cars and trucks registered in the Boston metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 381 new-car dealerships in Massachusetts. Despite the pandemic, these dealers, including those in the Boston area, sold $20.1 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $12.5 billion in new car sales.

When it comes to buying new vehicles, Boston consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Boston car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics boston radio, best way to advertise, advertise in boston, used cars, automotive, vehicle traffic, in-car audio, car radio, who listens to radio, new cars

Advertising In Boston: Drivers Turn Up The Radio

Jan 20, 2021 9:23:52 AM / by Larry Julius

Radio came to Boston in September of 1921 when WBZ signed-on. The station was owned by Westinghouse Electric. The debut broadcast was from the Eastern States Exposition in Springfield, perhaps the first-ever radio-remote.

From that day, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Boston consumers.

Every week, according to Nielsen, more adults tune-in to Boston radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

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Topics best way to advertise, small business owner, small business marketing, small business, advertise on radio, small business advertising, vehicle traffic, in-car audio, radio listening, advertise on boston radio, point of purchase, mobility

Advertising On Boston Radio Is Back In The Driver's Seat

Oct 27, 2020 10:28:50 AM / by Larry Julius

There are more than 3,000,000 car radios in the Boston area. On March 24, though, many of these devices became quarantined along with their owners. That was the day when the Governor of Massachusetts shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Boston roadways to plummet to 50% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Boston began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics consumer spending, small business owner, effective advertising, small business advertising, targeting, vehicle traffic, in-car audio, radio listening, point of purchase, mobility, share of ear

How Has Working From Home Affected Boston Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Boston radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Boston radio has grown by 24%, according to Nielsen.

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Topics best way to advertise, radio advertising, advertise on radio, corona, covid 19, coronavirus, vehicle traffic, commuting, pandemic, radio listening, listening location, time spent listening, work from home

Drivers Hit The Road Taking Boston Radio Along For The Ride

Jul 21, 2020 9:01:42 AM / by Larry Julius

Car radios came to Boston in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos, 

The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.

Today, more than 3,000,000 car radios fill ears of area drivers with music, news, sports, and information. As a result, local radio reaches more consumers than all other media.

In a typical pre-COVID-19 week, according to Nielsen, 90% of adult consumers would tune-in to a Boston radio station. This is significantly more than were reached by local TV, cable, social media, newspaper, or streaming media sites Pandora and Spotify.

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Topics best way to advertise, radio advertising, small business owner, small business marketing, advertise on radio, small business advertising, vehicle traffic, in-car audio

Traffic In Boston Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 10:08:01 AM / by Larry Julius

More than 87% of Boston area households own at least one vehicle. 

Pre-pandemic, 70% of workers spent, on average, 68 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Boston area's $100.9 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on March 24, when the Governor of Massachusetts shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Boston area, roads are filling up again.

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Topics store traffic, retail, best way to advertise, radio advertising, consumer spending, small business owner, small business, retail sales, retailer, retail store, vehicle traffic, in-car audio, commuting

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