Advertise In Boston Advertise In Boston

Boston Retailers Prepare For $537 Million Back-To-School Season

Jul 23, 2020 6:51:00 AM / by Larry Julius

Based on projections from the National Retail Federation, Boston area parents are expected to spend $537 million to equip K-12 kids for the upcoming school year. If so, then this shopping spree will be 29% bigger than last year's and the biggest take since 2012.

“By any measure, this is an unprecedented year with great uncertainty, including how students will get their education this fall whether they are in kindergarten or college,” NRF President and CEO Matthew Shay says.

“Most parents don’t know whether their children will be sitting in a classroom or in front of a computer in the dining room, or a combination of the two. But they do know the value of an education and are navigating uncertainty and unknowns so that students are prepared."

Along with pencils, paper, pens, and knapsacks, the NRF survey says 63 percent of K-12 families expect to buy computers and other electronics this year, up from 54% last year, and they expect to spend more at an average $274.44, up from $203.44 last year. The $71 difference accounts for the largest share of the overall increase in average spending of almost $93.

Also, because many parents are unsure if learning will take place at school or at home, back-to-school spending this year is expected to include home furnishings such as desks, chairs, and lamps.

To claim a meaningful share of this year's booming back-to-school economy, local retailers will need to advertise to let parents know that their stores are open, it is safe to shop, and the needed supplies are in stock.

By any metric, the best way to reach these parents is on Boston radio.

Read More

0 Comments Click here to read/write comments

Topics store traffic, retail, radio advertising, small business owner, small business marketing, millennials, advertise on radio, small business advertising, retail sales, retailer, retail store, back-to-school, millennial parents

Traffic In Boston Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 10:08:01 AM / by Larry Julius

More than 87% of Boston area households own at least one vehicle. 

Pre-pandemic, 70% of workers spent, on average, 68 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Boston area's $100.9 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on March 24, when the Governor of Massachusetts shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Boston area, roads are filling up again.

Read More

0 Comments Click here to read/write comments

Topics store traffic, retail, best way to advertise, radio advertising, consumer spending, small business owner, small business, retail sales, retailer, retail store, vehicle traffic, in-car audio, commuting

Small Business Advertising In Boston: Target The Spenders

Mar 4, 2020 8:14:00 AM / by Larry Julius

Boston area consumers spent more than $100.9 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 51.7% of retail dollars are spent by Boston area consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 41% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Boston small business owners to advertise.

Read More

0 Comments Click here to read/write comments

Topics store traffic, retail, best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, social media advertising, television advertising, small business advertising, retail sales, retailer, retail store, baby boomers

Retail Boom: How Your Boston Small Business Can Benefit

Feb 28, 2020 9:02:09 AM / by Larry Julius

Retailers in the Boston area rang-up $100,992,095,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $4.2 billion for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require New England small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

Read More

0 Comments Click here to read/write comments

Topics store traffic, retail, best way to advertise, newspaper advertising, reach, radio advertising, consumer spending, small business owner, millennials, television advertising, small business, facebook advertising, pandora, spotify, retail sales, retailer

Boston Small Business Owners Ask: How Do Consumers Spend Their Money?

Feb 10, 2020 8:50:00 AM / by Larry Julius

Boston area consumers are expected to spend $100.9 billion at retail this year, according to Nielsen. This means that every household, on average, will be dishing out over $51,000.

To capture a larger share of these dollars, New England small business owners need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

Read More

0 Comments Click here to read/write comments

Topics store traffic, retail, best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, pandora, spotify, digital advertising

New England Small Business Can Advertise For Free On Boston Radio

Nov 3, 2019 10:07:18 AM / by Larry Julius

It is not a gimmick. Many New England business owners qualify for free local advertising on Boston radio. They pay nothing. Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow,  small business owners must prioritize spending.

When that happens, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Boston radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock.

Many times advertising doesn’t make a list at all.

Some New England business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

Read More

1 Comment Click here to read/write comments

Topics co-op advertising, store traffic, boston radio, retail, best way to advertise, cooperative advertising, advertise free

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Boston Now

Recent Posts