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Political Advertising On Boston Radio Sways Voters

Jul 7, 2020 1:16:39 PM / by Larry Julius

There are more than 4.3 million registered voters in the Boston radio metro. Here is the number by county:

  • Essex, MA: 533,867
  • Middlesex, MA: 1,045,30
  • Norfolk, MA: 485,131
  • Plymouth, MA: 367,838
  • Suffolk, MA: 472,972
  • Worcester, MA: 541,824
  • Hillsborough, NH: 892,318

According to Nielsen, Boston radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

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Topics best way to advertise, radio advertising, political advertising, issue advertising, advertise on radio, election advertising, voters, likely voters, registered voters, political rates

Political Advertising In Boston: Best Way To Reach Likely Voters

Nov 27, 2019 6:44:35 AM / by Larry Julius

Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In the Boston area, the most potent way to reach voters is on local radio.

The Boston area includes the counties of Essex MA; Middlesex, MA; Norfolk, MA; Plymouth, MA; Suffolk, MA; plus portions of Worcester, MA; and Hillsborough, NH.

Last week, for instance, 90.6% of all registered voters in these counties tuned-in to a Boston radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media sites like Facebook and Instagram.

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Topics boston radio, best way to advertise, newspaper advertising, social media advertising, facebook advertising, pandora, spotify, political advertising, issue advertising

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