Advertising In Boston: Top 5 Articles From 2020
Dec 8, 2020 12:10:38 PM / by Larry Julius
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Topics retail, best way to advertise, newspaper advertising, boston newspaper, radio advertising, small business owner, small business marketing, television advertising, small business, small business advertising, advice, television, retail sales, retailer, retail store, PAY-TV, Cable TV, ott, ctv, SVOD, AVOD, 2020
How Newspaper Advertising In Boston Compares To Local Radio
Nov 3, 2019 11:16:03 AM / by Larry Julius
Two things are remarkable about voting day in 1920. It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.
The voters' choice that night was between Warren G. Harding and James M. Cox. Both men had derived their political power as successful newspaper publishers. It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.
Nowhere is this takedown more apparent than locally, where radio has become, by far, the advertising medium with the largest reach among New England consumers.
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Topics boston radio, best way to advertise, newspaper advertising, boston herald, boston newspaper, boston globe, reach