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Advertising In Boston: Five Amazing Facts About Local Radio

Jul 22, 2021 3:35:00 PM / by Larry Julius

Advertising is crucial to the success of Boston business owners. According to Investopedia, "lack of adequate marketing and publicity are among the issues that drag down small business".

According to Borrell Associates, a company that tracks advertising trends across the country, Boston business owners are expected to spend $3.6 billion to advertise the goods and services they sell. This represents a 6.3% increase versus last year.

The majority of these dollars are being spent by Boston business owners to capture a significant share of the $72 billion dollars local consumers will be spending this year. These estimates are based on a revised forecast from the National Retail Federation (NRF).

Of course, there is an over-abundance of ways a local business owner can advertise. Perhaps the best way to generate sales from local consumers is with Boston radio. Here are the top five reasons why...

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Topics reach, roi, small business owner, small business marketing, millennials, small business, small business advertising, reach & frequency, radio commercials, time spent listening

Advertising On Boston Radio Makes Good Sense For Business Owners

Jun 16, 2021 11:29:21 AM / by Larry Julius

Since March 2020, when the first case of COVID-19 was reported in the Boston area, more than 540,000 local people have been infected, according to data collected by USA Facts. The measures imposed to contain the outbreak have transformed the way consumers work, shop, commute, and conduct the business of everyday life.

One aspect of daily life in Boston that remains little changed due to the pandemic is radio listening. Despite the Coronavirus crisis, radio has held its long-held position as the most used of all local media. This is good news for area business owners who depend on radio for marketing their goods and service.

Each week, according to Nielsen, 3.2 million adult consumers tune-in to a Boston radio station.  This is significantly more people than are reached by all other local advertising options, including TV, cable, streaming video, streaming audio, social media, and newspapers.

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Topics best way to advertise, radio advertising, small business owner, small business marketing, small business, small business advertising, return on investment, listening location, time spent listening

Consumers Stick With Boston Radio Despite Pandemic

Mar 30, 2021 9:16:50 AM / by Larry Julius

In 1921, when WBZ-AM became the first radio station in Boston, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Boston radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Boston radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics best way to advertise, reach, advertising reach, roi, return on investment, covid 19, coronavirus, in-car audio, commuting, pandemic, radio listening, listening location, time spent listening, work from home

Small Business Advice: 5 Facts About Advertising On Boston Radio

Dec 17, 2020 7:20:00 AM / by Larry Julius

Local radio came to Boston on September 19, 1921, when WBZ signed-on. The station was owned by Westinghouse Electric. The debut broadcast was from the Eastern States Exposition in Springfield, perhaps the first-ever radio-remote.

For almost 100 years, small business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Boston radio remains a dependable way to make cash registers ring.

Here are five facts every Boston Small business owner needs to know about local radio in 2020.

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Topics best way to advertise, radio advertising, small business owner, small business marketing, small business, advertise on radio, small business advertising, time spent listening, advertise on boston radio, online shopping, education

How Has Working From Home Affected Boston Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Boston radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Boston radio has grown by 24%, according to Nielsen.

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Topics best way to advertise, radio advertising, advertise on radio, corona, covid 19, coronavirus, vehicle traffic, commuting, pandemic, radio listening, listening location, time spent listening, work from home

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