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Keeping Your Boston Small Business Healthy During The Corona Crisis

Mar 16, 2020 3:12:02 PM / by Larry Julius & Bob McCurdy

The top concern of every New England small business owner is the health and safety of their families and employees.  Local information and breaking news regarding the Coronavirus is available by clicking here.

Of course, a secondary concern is tending to the health of their business amid an overabundance of social and financial disruptions. 

There is one prescription that helped many Boston area businesses survive the Great Depression of 1929, the economic crash of 2009, and every recession in between.  The Rx for keeping a business healthy during chaotic times is to continue advertising.

The best example of how advertising can fend off tough times was shared by The New Yorker magazine financial columnist James Surowiecki.

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Topics retail, best way to advertise, radio advertising, small business owner, small business, restaurant advertising, retail sales, retail store, corona, covid 19, restaurants, coronavirus, recession

Advertising In Boston: Reach Mother's Day Shoppers

Feb 7, 2020 7:48:00 AM / by Larry Julius

As Valentine's Day sales begin to dwindle, that's when New England small business owners start thinking about Mom.

Mother's Day, which happens on the second Sunday of May, is second only to Christmas in terms of holiday spending. Last year, Boston area consumers spent more than $396-million celebrating the women in their lives. That number is expected to grow again in 2020.

To claim a significant share of this Mother's Day cash, local retailers and restaurants will need to advertise.  By almost every key metric, advertising on Boston radio is the best choice.

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Topics newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, facebook advertising, pandora, spotify, digital advertising, restaurant marketing, restaurant advertising, mother's day

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