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Boston Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 12:31:37 PM / by Larry Julius

At the dawn of 2020, Boston small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

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Topics retail, best way to advertise, consumer spending, small business owner, small business, advertise on radio, automotive, retail sales, retailer, retail store, corona, covid 19, coronavirus, crisis marketing, reopen, recovery

Best Way A Boston Small Business Can Be Re-Introduced To Consumers

Jun 5, 2020 12:54:14 PM / by Larry Julius

Boston small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

When the Governor of Massachusetts shuttered the state on March 24 to slow the spread of COVID-19, Boston area consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

On September 15, 1921, WBZ-AM signed-on as the first radio station serving Boston and New England. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards. By any metric, advertising on Boston radio remains the most effective tactic a small business owner can use post-pandemic, as well.

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Topics best way to advertise, radio advertising, roi, small business, time of day, writing a commercial, advertise on radio, small business advertising, return on investment, dayparts, reopen, commercial length

Who'll Be Buying When Boston Small Businesses Reopen?

May 19, 2020 7:16:00 AM / by Larry Julius

To slow the spread of COVID-19, the Governor of Massachusetts shut down all but the most essential businesses in the state on March 24. This public safety measure inflicted a severe disruption to the Boston area's $100.9 billion retail economy.

As local small business owners prepare to reopen, each must concentrate on supercharging their cash flows to compensate for nearly 60 days of consumer abstinence. Turning the lights back on and hanging out a welcome sign might not be enough, though, to bring even the most loyal customers back.

Some customers may not return because of personal safety concerns. Other customers may have discovered alternative sources to purchase goods and services.

But, there is one thing every Boston small business owner can be assured of. Consumers will not return if they aren't aware that a business has reopened.

Advertising is a potent tactic for any New England small business that needs to reintroduce itself to local consumers.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

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Topics retail, best way to advertise, radio advertising, retail sales, retailer, retail store, corona, covid 19, coronavirus, crisis marketing, reopen

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