Advertise In Boston Advertise In Boston

How Boston Small Business Owners Can Boost 2020 Holiday Sales

Sep 25, 2020 8:11:27 AM / by Larry Julius

Boston area shoppers are expected to spend over $18.1 billion during this year's November-January holiday season. This estimate is based on a forecast issued last week by Deloitte, the world's largest business accounting firm.  This spending represents a 1-1.5% increase  versus the same period last year.

How can Boston small business owners best compete for a significant share of the 2020 holiday expenditures?

"Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year," writes Sean Gundz on www.ChainstoreAge.com.

"The holiday season is always a stressful time for retailers, especially the ones that make the majority of their revenue in the short window between Thanksgiving and Christmas," says Mr. Gundz. 

"Within this window is Black Friday, which, along with other big holiday sales events, are going to look a lot different this year. Retailers must accommodate COVID-19 mandates that enable social distancing, minimize surface touching, and actually restrict foot traffic in their facilities. All while trying to optimize sales."

Mr. Gundz says there is no single way to deal with the challenges facing retailers this holiday season. He does offer five tips, though, that every Boston retailer can employ.

Read More

0 Comments Click here to read/write comments

Topics retail, small business owner, small business marketing, holiday shopping, small business, small business advertising, market to parents, parents, retail sales, retailer, retail store, millennial parents, holiday advertising, christmas

Boston Retailers Expect Sweet Halloween In 2020

Sep 21, 2020 9:13:50 AM / by Larry Julius

Boston area consumers are expected to spend $134 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 2.3 million Boston adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Boston small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Boston radio is the best way to reach holiday shoppers.

Read More

0 Comments Click here to read/write comments

Topics small business owner, small business marketing, small business, working mothers, small business advertising, market to parents, parents, children, millennial parents, halloween advertising, holiday advertising

Advertise In Boston: Reaching Millennial Parents

Feb 18, 2020 7:41:00 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 50% of all Boston area parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 910,018 children under the age of 18 living in the Boston area. That makes the local millennial-parenting economy worth upwards of $212 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For New England small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Boston radio is the best way to reach this audience.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, newspaper advertising, radio advertising, small business owner, online advertising, millennials, social media advertising, television advertising, small business, facebook advertising, working mothers, mothers, pandora, spotify, digital advertising, parents, children

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Boston Now

Recent Posts