There are 677,200 school-aged children in the Boston area. Based on forecasts from the National Retail Federation (NRF), local parents are expected to spend a record $588.2 million to prepare these kids to return to the classroom this fall.
Overall, the NRF expects back-to-school shoppers to spend almost 10% more in 2021 than they did last year.
“The pandemic forced parents and their school-aged children to quickly adapt to virtual learning, and they did it with an incredible amount of resolve and flexibility,” NRF President and CEO Matthew Shay said. “We enter the new school year with plans to return to the classroom and retailers are prepared to help Americans find and purchase whatever they need to make this transition as seamless as possible.”
According to the NRF, more than 51% of parents have already started buying for their K-12 students. But, for Boston business owners there is still time to benefit.
The NRF reports that nearly 76% of K-12 shoppers are still waiting on lists of school supplies needed. On average, consumers have only completed 18% of the shopping.
“Consumers are spending more on items like electronics and clothing as they make plans for students to resume activities in person this fall,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “For those in particular with children in elementary to high school, shoppers are putting the largest portion of their budgets toward electronics, new clothes, and accessories.”
To capture a share of the expanding back-to-school economy, Boston business owners will need to effectively market themselves to the parents of school-aged children. The best to reach these consumers is by advertising on Boston radio.
Every week, significantly more parents of school-aged are reached by local radio stations than any other advertising medium.
According to Nielsen, reach, or the number of different people exposed to an advertising campaign, is crucial to generating sales. Only the message itself makes a greater contribution.
Over the next 30 days, local parents will cause an avalanche of cash as they prepare their children to return to school. Fortunately, a motivated business owner can create, produce, and execute a successful advertising campaign on Boston radio within 48 hours.
More Advertising Advice For Boston Small Business Owners
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