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OTT & CTV: Who Watches Streaming Video In Boston?

Mar 19, 2021 7:20:00 AM / by Larry Julius

Each week, according to Nielsen, 67% of Boston consumers watch video programs that aren't delivered over-the-air by local TV stations.  They aren't coming from a local cable company or by satellite.  Instead, these programs are being streamed directly to viewers via an internet connection.

This type of streamed video content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes are often used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In Boston, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

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Advertise in Boston: How Local Consumers Use The Internet?

Feb 25, 2021 12:20:30 PM / by Larry Julius

Boston area business owners are expected to invest $1.7-billion during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 95.8% of adult consumers in the Boston area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-seven percent of Boston adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business owner, small business marketing, online advertising, social media advertising, advertise in boston, small business, facebook advertising, instagram advertising, digital advertising, small business advertising, facebook, ott, ctv, AVOD, online shopping, internet

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