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Recruitment Advertising In Boston: Best Way To Reach Job Candidates

Jan 7, 2022 10:11:12 AM / by Larry Julius

There are 205,625 small businesses in the Boston-Cambridge-Newton, MA-NH Metro Area, according to the US Census Bureau. Based on projections from the National Federation of Independent Business Owners (NFIB), nearly half of these companies have job openings they cannot fill.

As a result of the acute labor shortage, says the NFIB, 29% of small business owners rank the quality of labor as the most important problem they face. A year ago, only 21% said finding workers was their biggest issue.

The labor crunch in the Boston area is being driven, in big part, by a record-high number of employees voluntarily quitting their jobs. Just last month, according to the US Bureau of Labor Statistics, 4.5 million employees across the country left their current place of employment.

According to the Wall Street Journal, those who are not currently working say they are in no hurry to return to the workforce. The lack of urgency stems from five primary reasons:

  • 29% say they don't need to work right now because their spouse is employed
  • 28% say they cannot return to work because of care responsibilities at home
  • 25% say they don't need to return to work because they have a financial cushion
  • 20% say they are fearful of returning to work because of COVID-19
  • 5% say they do not need to return because of current unemployment benefits

There seems to be little chance that these resigned workers can be lured back into the labor force. Therefore, to fill open jobs, local business owners will need to focus their efforts towards recruiting among Boston's "passive" job candidates.

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Topics radio advertising, social media advertising, job boards, recruitment advertising, employment advertising, help wanted, passive job seekers, active job seekers, Zip Recruiter, Indeed, Monster.com, radio recruitment

How To Bring Employees Back To Your Boston Small Business

May 8, 2020 12:57:44 PM / by Larry Julius

In January, Boston small business owners were in a panic. The unemployment rate was at a record low 2.6%, and there were not enough workers to fill their open jobs. 

As of today, though, Massachusetts is reporting that one-in-four of the state's workforce have lost their jobs for COVID-19 related reasons. Yet, many small business owners are still struggling to find employees.

According to The Wall Street Journal, "For some workers, unemployment benefits are now paying more than their old jobs did. For others, safety concerns or a lack of child care, as most schools and day-care centers remain closed, are making them hesitant to go back."

“That’s going to get in the way of any real recovery,” Douglas Holtz-Eakin, president of American Action Forum and former director of the Congressional Budget Office, told WSJ.

The struggle to hire employees creates an additional threat for those Boston area small business owners who received loans under the SBA's Paycheck Protection Program.  

To qualify for the loan forgiveness provision of the PPP, business owners must restore its workforce to pre-Coronavirus levels. This must be accomplished within eight weeks of receiving the monies.

So, just like in January, Boston small business owners are under pressure to fill open jobs. Advertising on Boston radio is a potent way to attract and hire the needed employees.

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Topics best way to advertise, radio advertising, small business owner, small business, job boards, recruitment advertising, employment advertising, help wanted

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