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Father's Day 2022: Boston Consumers Will Spend $317 Million

May 31, 2022 12:38:32 PM / by Larry Julius

Father's Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Boston shoppers are expected to spend $317.1 million on the dads in their life. This is on par with the record-breaking $318.6 million spent in 2021.

“Despite growing concerns about inflation, consumers plan to spend approximately the same amount as last year in celebration of Father’s Day,” NRF President and CEO Matthew Shay said. “Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts.”

The NRF projects that nearly 60%, of all Father's Day purchases in Boston, will be for special outings, clothing, gift cards, and electronics. Although most category spending will be down slightly from last year, the amount of money spent on special outings such as dinner is expected to increase by over 8%.

.Here is how this large pool of Father's Day cash in Boston is expected to be distributed in all retail categories.

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Topics best way to advertise, consumer spending, small business owner, small business marketing, holiday shopping, small business, small business advertising, holiday advertising, advertising options, father, father's day, NRF

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