Advertise In Boston Advertise In Boston

Advertising On Boston Radio: The 3 Frequency Myth

Aug 18, 2021 2:22:20 PM / by Larry Julius

Every week, according to Nielsen, Boston radio reaches 3.2 million adult consumers. This is significantly more people than are reached by local TV, cable, social media, streaming video, streaming audio, or newspapers.

Because of its humongous reach, area small business owners advertise on Boston radio to successfully market the products and services they sell.

Many first-time advertisers on Boston radio will ask how many times a consumer needs to hear a commercial before they become a customer.  Often the business owner is told that to be effective, a consumer needs to be exposed to a message three times before they will buy.  Unfortunately, this prescription for a three-time frequency is more myth than substance.

A study by Nielsen provides some data-based insights about effective frequency, But first, here's the origin of the mythological rule of three.

Read More

0 Comments Click here to read/write comments

Topics reach, radio advertising, advertising reach, small business owner, small business marketing, small business, effective advertising, small business advertising, frequency, reach & frequency, effective frequency

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Boston Now

Recent Posts