You've done the research. You now know that by every measure, radio advertising is the most effective way for your New England small business to market its goods and services.
You have learned, for instance, 3,543,709 adult consumers regularly tune-in to their favorite Boston radio stations. This is more than watch local TV, read a newspaper, sign-in to social media, or log-in to streaming audio services like Pandora and Spotify.
You've also learned that, on average, adults spend almost two hours per day listening to local radio.
If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable return for any New England small business owner.
What you may not have figured out, however, is what is the best time of day to advertise on Boston radio?