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Consumers Stick With Boston Radio Despite Pandemic

Mar 30, 2021 9:16:50 AM / by Larry Julius

In 1921, when WBZ-AM became the first radio station in Boston, many considered the medium a fad.  Even in 1937, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Boston radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Boston radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics best way to advertise, reach, advertising reach, roi, return on investment, covid 19, coronavirus, in-car audio, commuting, pandemic, radio listening, listening location, time spent listening, work from home

How Has Working From Home Affected Boston Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Boston radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Boston radio has grown by 24%, according to Nielsen.

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Topics best way to advertise, radio advertising, advertise on radio, corona, covid 19, coronavirus, vehicle traffic, commuting, pandemic, radio listening, listening location, time spent listening, work from home

Traffic In Boston Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 10:08:01 AM / by Larry Julius

More than 87% of Boston area households own at least one vehicle. 

Pre-pandemic, 70% of workers spent, on average, 68 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Boston area's $100.9 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on March 24, when the Governor of Massachusetts shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Boston area, roads are filling up again.

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Topics store traffic, retail, best way to advertise, radio advertising, consumer spending, small business owner, small business, retail sales, retailer, retail store, vehicle traffic, in-car audio, commuting

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