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Best Way A Boston Small Business Can Be Re-Introduced To Consumers

Jun 5, 2020 12:54:14 PM / by Larry Julius

Boston small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

When the Governor of Massachusetts shuttered the state on March 24 to slow the spread of COVID-19, Boston area consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

On September 15, 1921, WBZ-AM signed-on as the first radio station serving Boston and New England. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards. By any metric, advertising on Boston radio remains the most effective tactic a small business owner can use post-pandemic, as well.

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Topics best way to advertise, radio advertising, roi, small business, time of day, writing a commercial, advertise on radio, small business advertising, return on investment, dayparts, reopen, commercial length

How To Create A Memorable Commercial For Boston Radio

Dec 2, 2019 7:47:00 AM / by Larry Julius

The ten most memorable brands in America have something in common: They each advertise on Boston radio stations.

According to the YouGov Brand Index, the brands whose commercials generate the highest awareness are Geico, McDonald's, Verizon, AT&T, Walmart, Subway, Direct TV, T-Mobile, Progressive, and Walgreens.

If you were one of the 3,543,709 people who tuned-in to a Boston  radio station last week, then chances are you heard the ads for these brands. All ten are among the biggest users of radio advertising.

Here's what New England business owners need to know about creating a memorable brand for their own companies using Boston radio stations.

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Topics boston radio, best way to advertise, small business, top of mind awareness, recall, effective advertising, writing a commercial

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