Based on estimates from the National Retail Federation, 2.4 million Boston area consumers will be participating in the holiday this year. This is 20% fewer than ten years ago.
There is good news, however, for local business owners. Although there are will be fewer customers, local Valentine's Day spending is expected to grow to $388-million. This is 28% higher than a decade ago.
So, how does a New England retailer or restaurant win the battle for the hearts and wallets of romantic consumers? Advertising is a necessary weapon to win this war.
No weapon is as potent as advertising on Boston radio.