Best Way To Advertise In Boston: Furniture & Mattresses

Feb 22, 2023 1:48:54 PM / by Larry Julius

Over the next 12 months, according to Nielsen, 601,160 Boston area households plan to buy furniture and mattresses. Based on a per capita forecast from Furniture Today, these expenditures will total $1.98 billion during 2023, a $36.2 million dollar increase over 2022.

Although the forecast growth of furniture and bedding sales is expected to moderate a bit versus 2021, what retailer would not want to grab a share of the multi-million dollar category growth this year?

To capture a bigger share of the increased spending on chairs, couches, beds, tables, and mattresses will require local stores to invest in marketing. And according to most key metrics, the best way to reach local furniture buyers is with advertising on Boston radio.

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Topics retail, radio advertising, advertising reach, roi, return on investment, furniture, mattresses, reach & frequency, retail sales, retailer, retail store, retail spending, advertising roi

Boston Furniture Retailers Expect A Post-Pandemic Rebound

Jul 9, 2020 1:44:29 PM / by Larry Julius

Before the onset of COVID-19, more than 700,000 Boston area households were planning to spend $1.5 billion on furniture, according to Nielsen. Unfortunately, many of those plans were put on pause as consumers sheltered in place to help slow the spread of the virus.

A recent study by Elevate | SmithGeiger suggests that the fortunes of home furnishing retailers, however, are about to improve.

According to the study, 32% of consumers who had been planning to buy furniture will do so within three months of the pandemic easing. Fifty percent will do so within six months. The numbers for mattress shoppers are even stronger.

To capture a significant share of the post-pandemic sales of furniture and mattress will require retailers to advertise. The most effective way to reach the customers who are ready to buy is on Boston radio.

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Topics retail, best way to advertise, reach, radio advertising, small business owner, small business marketing, small business, advertise on radio, small business advertising, furniture, mattresses, retail sales, retailer, retail store

Advertise In Boston: Reaching Furniture Shoppers

Jan 20, 2020 6:32:00 AM / by Larry Julius

Low unemployment, a boom in housing starts, and confident consumers are propelling robust sales for New England furniture stores.

In 2019, local consumers in the Boston area spent $2.1 billion on furniture and home furnishing. This number is expected to grow.

Based on estimates developed by Furniture Today’s Strategic Insights team and Easy Analytic Software Inc. (EASI), the total furniture and bedding market is projected to expand by more than 22% by 2024.

If a New England small business owner who sells furniture, furnishings, or home decor would like to grab a larger share of this expanding market, then advertising is necessary.  By almost every key metric, advertising on local radio is a sound marketing investment.

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Topics retail, best way to advertise, newspaper advertising, radio advertising, consumer spending, small business owner, online advertising, social media advertising, television advertising, small business, digital advertising, furniture, mattresses, home decor

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