When the Governor of Massachusetts shuttered the state on March 24 to slow the spread of COVID-19, Boston area consumers have discovered new ways to buy the goods and services they need. It's now the burden of local business owners to lure these customers back. The first step is re-introduction.
On September 15, 1921, WBZ-AM signed-on as the first radio station serving Boston and New England. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards. By any metric, advertising on Boston radio remains the most effective tactic a small business owner can use post-pandemic, as well.