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Who Listens To Commercials On Boston Radio?

Apr 22, 2020 10:20:58 AM / by Larry Julius

Every week, 3,543,709 adult consumers tune-in to a Boston radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of New England small business owners who advertise on Boston radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. Boston area consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

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Topics best way to advertise, newspaper advertising, radio advertising, social media advertising, television advertising, small business, instagram advertising, pandora, spotify, small business advertising, streaming audio, facebook, button pushing

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