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How To Keep A Boston Small Business Top Of Mind

Jan 10, 2020 7:08:00 AM / by Larry Julius

It's a fact. Unless a consumer remembers your business when it comes time to buy, then it is likely they will purchase from someone else. Staying top of mind, therefore, is critical for every Boston area  small business owner who wants to grab a share of the area's $100.9-billion retail market.

Advertising on Boston radio provides New England business owners with the most affordable way to move to the top of customers' minds. But, before discussing how to get remembered, we must understand why consumers forget.

Every second, all of us are exposed to 11,000,000 pieces of data. A consumer's brain, however, is only capable of dealing with about 50 pieces of this data at a time. So, if my calculus is correct, a consumer forgets approximately 10,999,950 things every second.

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Topics best way to advertise, radio advertising, small business marketing, top of mind awareness, small business advertising, frequency, memory curve

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