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Political Advertising On Boston Radio Sways Voters

Jul 7, 2020 1:16:39 PM / by Larry Julius

There are more than 4.3 million registered voters in the Boston radio metro. Here is the number by county:

  • Essex, MA: 533,867
  • Middlesex, MA: 1,045,30
  • Norfolk, MA: 485,131
  • Plymouth, MA: 367,838
  • Suffolk, MA: 472,972
  • Worcester, MA: 541,824
  • Hillsborough, NH: 892,318

According to Nielsen, Boston radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

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Topics best way to advertise, radio advertising, political advertising, issue advertising, advertise on radio, election advertising, voters, likely voters, registered voters, political rates

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