The ten most memorable brands in America have something in common: They each advertise on Boston radio stations.
According to the YouGov Brand Index, the brands whose commercials generate the highest awareness are Geico, McDonald's, Verizon, AT&T, Walmart, Subway, Direct TV, T-Mobile, Progressive, and Walgreens.
If you were one of the 3,543,709 people who tuned-in to a Boston radio station last week, then chances are you heard the ads for these brands. All ten are among the biggest users of radio advertising.
Here's what New England business owners need to know about creating a memorable brand for their own companies using Boston radio stations.