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The Value Of Advertising On Boston Radio At Night

Jan 17, 2020 6:29:11 PM / by Larry Julius

Is advertising on the radio just a day job for New England small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not. Here are the facts.

Last week, for instance, 3,543,709 adult consumers tuned-in to their favorite Boston radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 57.1% of Boston area consumers who listen to the radio during daylight hours, also tune in at night.

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Topics best way to advertise, radio advertising, small business owner, small business, time of day, dayparts, value, advertising on a budget

The Best Time Of Day To Advertise On Boston Radio

Nov 12, 2019 7:02:43 PM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your New England small business to market its goods and services.

You have learned, for instance, 3,543,709 adult consumers regularly tune-in to their favorite Boston radio stations.  This is more than watch local TV, read a newspaper, sign-in to social media, or log-in to streaming audio services like Pandora and Spotify.

You've also learned that, on average, adults spend almost two hours per day listening to local radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable return for any New England small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Boston radio?

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Topics boston radio, best way to advertise, small business owner, small business marketing, small business, demographics, time of day

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