Advertise In Boston Advertise In Boston

Does Anyone Listen To Boston Radio At Night?

Mar 9, 2021 2:03:57 PM / by Larry Julius

Each week, according to Nielsen, more than 3.3 million adult consumers tune-in to a Boston radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Boston radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 42% of local consumers listen to Boston radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Boston small business owners, radio's immense nighttime audience offers a unique value proposition.

Read More

0 Comments Click here to read/write comments

Topics small business owner, small business marketing, small business, time of day, effective advertising, small business advertising, radio listening, advertise on boston radio, night, prime-time

Best Way A Boston Small Business Can Be Re-Introduced To Consumers

Jun 5, 2020 12:54:14 PM / by Larry Julius

Boston small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

When the Governor of Massachusetts shuttered the state on March 24 to slow the spread of COVID-19, Boston area consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

On September 15, 1921, WBZ-AM signed-on as the first radio station serving Boston and New England. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and blizzards. By any metric, advertising on Boston radio remains the most effective tactic a small business owner can use post-pandemic, as well.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, roi, small business, time of day, writing a commercial, advertise on radio, small business advertising, return on investment, dayparts, reopen, commercial length

The Value Of Advertising On Boston Radio At Night

Jan 17, 2020 6:29:11 PM / by Larry Julius

Is advertising on the radio just a day job for New England small business owners?  

Thousands of local companies depend on radio advertising to market their goods and services. But, most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not. Here are the facts.

Last week, for instance, 3,543,709 adult consumers tuned-in to their favorite Boston radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, logged-on to social media sites like Facebook, or streamed audio from Pandora and Spotify.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 57.1% of Boston area consumers who listen to the radio during daylight hours, also tune in at night.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, small business owner, small business, time of day, dayparts, value, advertising on a budget

The Best Time Of Day To Advertise On Boston Radio

Nov 12, 2019 7:02:43 PM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your New England small business to market its goods and services.

You have learned, for instance, 3,543,709 adult consumers regularly tune-in to their favorite Boston radio stations.  This is more than watch local TV, read a newspaper, sign-in to social media, or log-in to streaming audio services like Pandora and Spotify.

You've also learned that, on average, adults spend almost two hours per day listening to local radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable return for any New England small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Boston radio?

Read More

0 Comments Click here to read/write comments

Topics boston radio, best way to advertise, small business owner, small business marketing, small business, demographics, time of day

Receive Great Advertising Advice Direct To Your Inbox...

Advertise In Boston Now

Recent Posts