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Advertising On Boston Radio in 2022: Five Things to Know

Jul 19, 2022 2:07:55 PM / by Larry Julius

Local business owners have depended on Boston radio to market their goods and services since WBZ, the city's first radio station, went on air in 1921. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 205,625 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Boston radio in 2022.

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Topics boston radio, best way to advertise, radio advertising, small business owner, small business marketing, small business, advertise on radio, small business advertising, radio commercials, radio listening, radio history, advertising on radio, advertise on boston radio, radio formats, car radio, who listens to radio, AM/FM Radio, online radio listening

Advertise In Boston: Online Listening Boosts Audience For AM/FM

Jun 29, 2022 11:38:44 AM / by Larry Julius

Despite an abundance of media options, Boston radio reaches the most consumers every week. 

According to Nielsen, every week 3.4 million adults tune in to their favorite Boston stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Boston radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 32% of all consumers who listen to a Boston radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 10.5% of a station's total audience is listening on a device other than a traditional receiver.

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Topics radio advertising, online advertising, streaming audio, internet, internet advertising, streaming media, AM/FM Radio, online radio listening

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